Duration: 8 weeks
Credits: 3 credits
This course focuses on the creation of persuasive messages in a variety of contexts from interpersonal to mass media. Specifically, students will review several of the prominent persuasion theories and models and examine the message, audience, and situational characteristics that influence the success of persuasive efforts. Understanding these theories and factors can assist students in the development of persuasive messages and persuasive strategies.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
** Official course number will be assigned upon approval from the Graduate School.
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To learn more about the online Masters of Communication curriculum from Purdue University, including Seminar in Crisis Communication, call (877) 497-5851 to speak with an admissions representative or request more information.