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COM 60211 Seminar in Global Strategic Communication

Format: Online
Duration: 8 weeks
Credits: 3 credits

Our borders may be shrinking in today’s tech-savvy world, but understanding the cultural and political differences of a country is critical to getting the right message to the right audience. COM 60211 explores the theoretical framework for studying global public relations, exploring specific countries around the world to identify differences and similarities that affect communications.

In this course, you’ll learn what variables influence the practice of public relations in different countries and regions. You’ll also learn the differences between multinational, global, and international communication.

Week by week, you will examine various countries’ cultural and political backgrounds and discover which country’s public relations practices are similar and which are different. You’ll learn what tools to use when analyzing how an organization can operate within a new region/country. You’ll also learn how to create an effective communication plan and analyze its’ effectiveness.

Additionally, you’ll learn that global communications easily cross borders, but crafting the message that resonates is the ongoing challenge.

What You’ll Learn in COM 60211
This course will provide you with a global perspective in strategic communication issues with international audiences. The class emphasizes such questions as how strategic communication plans can be successfully implemented in other countries and how plans can be measured and evaluated.

Course Topics
Throughout this course, weekly topics may include but are not limited to:

  • Global and International Communication: Conceptual Standards and International Publics and Socio-Cultural Variables
  • Asia
  • Europe
  • The Americas
  • Africa and the Middle East

Course Learning Outcomes
Upon completion of COM 60211 Seminar in Global Communications you will be able to:

  • Know the difference between global and international communication.
  • Understand the various environmental variables that determine the evolution of communication practice in different regions and nations worldwide.
  • Compare and contrast the different types of private, public, for-profit, not-for-profit, and activist organizations that use communication strategies in a global arena.
  • Research, propose and design a global or international communication campaign.
  • Apply a country-specific approach to conducting a communication campaign in different countries and regions.
  • Understand the issues of multiculturalism and diversity related to global communication.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Seminar in Strategic Communication, call (877) 497-5851 to speak with an admissions representative or request more information.