Duration: 8 weeks
Credits: 3 credits
The business and media worlds revolve around the spoken and written word. Every journalist, public relations specialist, marketing executive and creative communicator must have the ability to formulate a concise, fact-driven and ethical message to succeed. In COM 60511, you’ll examine various types of professional writing and learn the criteria that will ultimately affect the success of your own writing style.
This course explores the many forms of professional writing. You’ll learn the importance of writing with integrity and the value of research to craft the right message for the right audience.
You'll learn how news releases are structured, how quotations play a key role, and why AP style impacts whether or not a media outlet picks up your news release. You’ll also examine marketing presentations and discuss creative approaches to messaging.
In addition, you’ll cover a variety of professional writing forms, from speech writing to news releases to complete media kits, culminating in a professional-level writing portfolio of samples of each unit you’ve covered that you will post on a personal WordPress or Blogger website. As you critique fellow classmate’s portfolios and they discuss your work, you’ll gain valuable insight into how you and your writing skills have grown throughout the course.
What You’ll Learn in COM 60511
This course is designed to improve the writing skills of students who take the class. Topics include grammar basics, audience considerations, credibility and ethics, and documentation style. In addition, students will evaluate and create a variety of writing forms that are prevalent in strategic communication (e.g., media kits, press releases, sales materials, and business documents).
Throughout this course, weekly topics may include but are not limited to:
- Professional Writing Overview
- Writing, Grammar, and Style
- Preparing to Write and Writing for Special Events
- Writing for the Media
- Writing for Public Relations
- Financial Writing
- Crisis Communication, Responsive Writing, & Business Reports
- Program Writing: Selling your Concept to the Client
Course Learning Outcomes
Upon completion of COM 60511 Strategic Communication and Professional Writing you will be able to:
- Demonstrate mastery of writing, grammar, and style as well as various guidelines for academic and professional writing.
- Articulate the role of credibility and ethics in professional writing.
- Explain the importance of research and audience analysis in professional writing.
- Analyze the unique challenges of writing in different contexts (e.g., advertising, public relations, media, business communication, print and online).
- Evaluate strengths and weaknesses of various forms of written communication.
- Produce various types of documents related to strategic communication.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Strategic Communication and Professional Writing, call (877) 497-5851 to speak with an admissions representative or request more information.