Duration: 8 weeks
Credits: 3 credits
The increasing complexity of the healthcare environment poses many challenges for communication professionals seeking to improve communication with key industry stakeholders, including patients, providers, payers, government agencies and others. This course provides an overview of a broad range of unique communication challenges associated with health and the healthcare industry.
Throughout this course, weekly topics may include but are not limited to:
- Major health communication theories
- Issues associated with patient-provider interaction
- Adoption and use of health information and communication technologies
- The development and implementation of health campaigns and other behavior change initiatives
- Marketing and public relations issues commonly faced by healthcare organizations
Course Learning Outcomes
Upon completion of COM 67600 Healthcare Communication you will be able to:
- Apply basic complex adaptive systems theory to the healthcare delivery system and recognize how this theory can guide the development and implementation of health communications.
- Describe major theories that inform health communication practice.
- Articulate unique communication challenges facing the healthcare industry.
- Develop strategies for designing, implementing, and evaluating healthcare-related campaigns.
- Understand the impact of emerging communication technologies on healthcare practice.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
Request More Information
To learn more about the online MS in Communication curriculum from Purdue University, including Healthcare Communication, call (877) 497-5851 to speak with an admissions representative or request more information.