COM 67600 Strategic Healthcare Communication

Format: Online
Duration: 8 weeks
Credits: 3 credits

The healthcare environment is increasingly complex, and poses many challenges for communication professionals seeking to improve communication with key health industry stakeholders, including patients, providers, payers, government agencies, and others. This course provides an overview of a broad range of unique communication challenges associated with health and the healthcare industry. Topics include review and discussion of key issues such as, major health communication theories, issues associated with patient-provider interaction, adoption and use of health information and communication technologies, the development and implementation of health campaigns and other behavior change initiatives, and marketing and public relations issues commonly faced by healthcare organizations.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

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To learn more about the online Masters of Communication curriculum from Purdue University, including Strategic Healthcare Communication, call (877) 497-5851 to speak with an admissions representative or request more information.