Faculty Blog

I recall, when I was in college, that my favorite classes were always those taught by professors who were approachable and easy to get to know.  In today’s online learning environment, it can be challenging to develop meaningful relationships; email communication and online discussions are efficient, but they don’t afford the same opportunities as traditional classrooms where all participants can enjoy the benefit of face-to-face interaction.

One question I hear quite frequently is, what can I do with my M.S. degree?  The good news is that many employers deem communication skills to be the most important asset a candidate can bring to the table.  So, no matter what your career path, your strategic communications degree from Purdue will be a significant plus on your résumé.

The role of strategic communication in the nonprofit sector cannot be overstated. While for-profit companies often have large budgets and dedicated staff for advertising, marketing and PR, this is typically not the case in nonprofit organizations (NPOs).

Before embarking on any degree program, it’s important to consider the program’s outcomes and objectives to ensure that they align with your career goals and long-term plan.  After all, the decision to pursue a graduate degree should be made only after careful thought and consideration.  Pursuing a masters degree requires time, commitment, preparation, and dedication, not to mention skills in the areas of time management, interpersonal communication, project planning, teamwork, technology, and self-motivation.

Many students are often surprised to learn how great a role leadership plays in organizational communication efforts.  This reality typically becomes crystal clear in my Crisis Communication course where students analyze various case studies, including the Costa Concordia disaster, the Tylenol crisis, and the Volkswagen emissions scandal.  In each of these crises, the leader’s response either exacerbated the issue or quelled an even greater disaster.

For many students, the prospect of earning a masters degree in Strategic Communication means the possibility of exciting new career opportunities. Whether you are nearing the end of your program, or just starting, it’s smart to begin mapping your job search now.

Technology: friend … or foe?  That seems to be a common question among my agency colleagues.  While technology has certainly boosted efficiency and message reach, it has also created a number of challenges for strategic communication practitioners.    

Finding the online graduate program in communications that meets your personal and professional needs can be daunting. Learn what to look for as you consider the program that’s right for you, and how an online Masters in Communication, such as Purdue University’s program, can help you develop a highly specialized skill set at a nationally recognized, affordable institution.

A Master’s degree in Communications can help you master an array of in-demand skills applicable in every field. Equipped with this postgraduate knowledge, employees who have earned this degree often enjoy higher earning potential and faster career growth than counterparts with Bachelor’s degrees.

Student Blog

Why did I choose an online program instead of an on-campus learning experience? That’s an easy one. I wanted flexibility. As an Account Executive with a global association management company, I don’t always work a normal schedule. I travel frequently for client events, and I work late to meet deadlines.