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Alumni Blog

Quick. How would you describe what a typical communications graduate student looks like at Purdue?

I’ll bet that no matter how you painted that picture of someone pursuing a master’s degree – or even a Ph.D. – you estimated his or her age to be in the mid-to-upper 20s. Maybe even in the low 30s. So it shouldn’t surprise anyone to learn that’s what made me the most nervous about going back to earn my MS in Communications degree. You see, I was a little bit north of the high end of that age range. And by a little bit, what I really mean is more than 20 years.

Eagerly you begin your trip, confident you will reach your destination smoothly. And usually, you do. Every once in a while, though, you take a wrong turn and need to ask for directions. Isn’t it great to find a helpful person to get you back on the road?

In the journey through the Online Master of Science in Communication, you will also find you need to ask for directions along the way. When you do, Purdue has the resources to help you successfully stay on track.

Faculty Blog

Building a strategic marketing plan can be a daunting task, but with proper forethought and a strategic approach, what may appear to be a monumental undertaking can actually be streamlined into six logical steps.

If you’re like most professionals, you’re pursuing your degree to advance your communications career. For many, this also means pursuing new job opportunities. But finding the elusive “perfect” communications job can be challenging, especially in today’s competitive market.

“The single biggest problem in communication is the illusion that it has taken place.” This quote often attributed to George Bernard Shaw serves as a stark reminder of how important, yet misunderstood communication is. Trying to understand how communication influences motivation can be a little confusing, but there’s a practical approach that can help us appreciate how important effective communication is to motivation.

Numerous studies, including a massive one conducted by the U.S. Bureau of Labor Statistics, have revealed what most communication professionals know intuitively, that pay is not the driver for an employee’s decision to leave an organization. In fact, it’s not even close.

Public Relations (PR) people can be real downers. Or at least they should be.

Not all the time, mind you. After all, PR people are renowned as storytellers, engaging networkers, lively event hosts, etc.

Student Blog

I'm just going to cut to the chase. The hardest part of returning to school is finding the time to actually go through with earning a degree. I've only been working on my career for about four years when I got accepted to Purdue's online communications graduate program. However, that acceptance was the beginning of a whirlwind that was to be my life for the next year and a half (which is still going on).

The first day of school can be one of the most exciting and nerve wracking memories for a kid. The opening of brand new school supplies and textbooks, having the most fun summer adventure stories to share with your friends, and the nerves that come with meeting new classmates and teachers are just a few of the things that you would expect from a first day of school.

You are likely thinking, “how this is even relevant in an online program where we don’t ever encounter our classmates in person?”

As an advertising account manager with nearly two decades of agency experience, acquiring a graduate degree in communication was far from my list of to-do’s. What else was there for me to learn except maybe new media perspectives from influential thought leaders in the field of marketing communication?