ONLINE MASTER OF SCIENCE IN COMMUNICATION - RESOURCES
Another glossy copy of the alumni magazine just arrived from the undergraduate university I attended and once again I realized that I was more familiar with the names of buildings on campus than those of fellow classmates.
It never ceases to amaze me what all can happen in a few short years. When I decided to go back to school to pursue my Master’s in Communication I knew there would be challenges with finding the time in my busy day to complete my work. Especially, as many will tell you, I constantly strive for the A+.
The last time I went to a college classroom Ricky Martin’s “Livin’ La Vida Loca” was the number one song, Wayne Gretzky was still playing hockey and “The Matrix” was big at the box office. It had been 16-plus years since I stepped into a college classroom when I considered returning.
Many people are surprised to learn that my master’s program is online, not because an online program seems odd, but because I live less than 5 minutes from the beautiful Purdue University campus and its award-winning communications program.
Will there ever be a better or more convenient time to build and boost your personal brand than now?
The description for the managing editor job I applied for a number of years ago at an external communication division of a high-level government agency stated “master’s degree preferred.” I applied for the job because the description happened to sound like my exact previous career steps, including a brief stint already at that time as a recruited managing editor, and I was offered the job just as government job freezes during the recession caused the offer to then dry up.
This will likely not come as a surprise, but completing Purdue’s online Master of Science in Communication is hard work, and takes a great deal of time. However, don’t let this discourage you from getting your degree.
Obtaining a master of science in strategic communication at Purdue University promises a number of proficiencies upon completion:
• Evaluation of communication to a global audience
• Methodological foundation of strategic communication
• Application of ethical principles and decision making
• Audience considerations, credibility and ethics
• Writing as it relates to media, public relations and advertising
• Analysis of social media engagement
I distinctly remember when I first considered going to graduate school. It was in 1990, and I thought it would be great symmetry to have received my bachelor’s degree in 1982 and then to earn my master’s degree in 1992. As it turned out, I didn’t quite start in time to attend commencement in 1992.
It was an ordinary Wednesday afternoon when I got the call from Dispatch. As the VP of communications for a broadband communications company, I had a strong media relations program in place that called on the entire workforce of roughly 1,500 people to have their radar attuned for any occurrences that could possibly be or turn into public relations or customer relations issues.