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Student Blog

Hello, my name is Jeff Lacap. I spent 7-plus years in the U.S. Army as a broadcast journalist and have also worked in the Communications field for more than 17 years. In my career I’ve had numerous communication jobs including writer/editor, radio producer, radio DJ, video producer and media relations specialist.

Within the online Master of Science in Communication, a great way to interact with your fellow classmates and to apply knowledge to your readings, is to participate on the discussion boards.

As someone who is gearing up to graduate in the coming months with my Master of Science in Communication, I can confidently say that my best piece of advice to a new communications graduate student it to enjoy the ride. This tumultuous ride that is graduate school has very little reprieve, but that’s because there’s just so much to learn.

Alumni Blog

Promotion, Product, Place, and Price. I first learned about these four elements that make up the marketing mix during my freshman year of high school while completing a business plan for a hot dog stand in an Introduction to Business course. While I never received the capital investment to take my business plan from a B- homework assignment to a burgeoning frankfurter empire, I learned some essential building blocks for becoming a marketer.

Experience is measured in little moments that culminate into a larger journey. The experiences in a relationship can develop into a lifelong journey of love and marriage. The experiences in college residence life can develop into independence and confidence.

So it’s been a few years since you were last in school. Maybe it’s been a few decades. Whatever the case is, you are probably nervous, and it’s perfectly understandable that you feel this way. If you’re reading this, you’re probably looking for some advice. I can sum up my best advice to prospective strategic communication students in one simple word.

Purdue University’s online MS communication program requires a total of 10 courses to complete, which six are core courses with four electives that are selected based on the student’s interests.

Each course involves reading assignments, mini projects and a final project within an 8-week accelerated format.

To all my fellow twenty-something-year-olds out there, if you’re feeling a tad displaced and rudderless, hear me when I say: you are not alone! I work in human resources, and in my role, I do a lot of recruiting and interviewing, and a lot of listening, empathizing, and encouraging when peers in my age group aren’t quite where they’d like to be career-wise a few years after graduation.

In 1961, FCC Chairman Newton Minow reminded television industry executives attending the National Association of Broadcasters annual convention they needed to do more to serve the public interest and deal with what he called the “vast wasteland” on the publicly owned airwaves (Minow, 2011). I am sorry to report it appears those broadcasters have made no improvements on Wednesday night.

With a myriad of online options, finding the perfect communication graduate program can seem overwhelming. As I began looking for a quality degree program in communication, I identified three important criteria which guided my search - and ultimately, helped me choose Purdue University’s Online Master of Science in Communication.