Purdue University’s online Graduate Certificate in Strategic Communication Management program is designed to give individuals an advanced understanding of communication for professional success. The certificate program is comprised of the three following courses.
COM 60111 - Seminar in Strategic Communication (3 credits)
This course surveys the theories and processes of strategic communication and its practice by business, government, politicians and nonprofits – in domestic and international arenas. It also emphasizes the application of theory to provide an in-depth understanding of planning, executing and evaluating strategic communication plans.
COM 60211 - Seminar in Global Strategic Communication (3 credits)
This course provides students with a global perspective in strategic communication issues with international audiences. The class emphasizes such questions as how strategic communication plans can be successfully implemented in other countries and how plans can be measured and evaluated.
COM 60311 - Seminar in Crisis Communication (3 credits)
This course focuses on how to communicate in a time of crisis in order to manage threats to organizational identity, reputation or financial security.
Discover how a mastery of communication can help take your career to the next level. Call 877-497-5851 to speak with an admissions adviser or click here to request more information