The communication industry has emphasized a need for leaders with a strategic mindset who understand how to manage integrated communication efforts within a company. In recognizing these needs, Purdue’s online MS in Communication offers two concentrations.
Integrated Communication and Advertising. You’ll understand the need, and how to, engage all organizational stakeholders to develop effective messaging strategies that reflect the integration of advertising, marketing, and public relations, then create plans and branding initiatives with persuasion theory and best practices.
Strategic Communication/Public Relations. You’ll learn to understand and overcome key issues in managing organizational relationships with stakeholders and global challenges associated with strategic communication initiatives. You’ll develop communication strategies tailored to the unique needs of specific publics and facilitate effective responses to organizational crises.
Why Select a Concentration?
Concentrations serve as a springboard to provide specialized skills within an industry — delivering focused, expert-level information that allows graduates to step into new roles with confidence on day one. They’re often provided within degrees that serve as a broad foundation to a larger industry and when learning opportunities are identified by new employment trends.
In studying a concentration, you:
- Use sophisticated insights to better highlight your capabilities for positions
- Increase your direct experience in competitive fields
- Prepare for a more complex and flexible career path
- Explore career choices you might not have considered before
Consider These Points When Selecting A Concentration:
- Your Natural Strengths & Interests. Note where work seems to “fit” you best. Where do you connect easily to information and generate ideas? What projects are you excited to work on? Conversely, what tasks do you find you drag your feet on? Make note of the “buckets” these fit into and look for commonalities that align to a concentration.
- Supervisor Feedback. What feedback have you received from your supervisor in regards to your strengths and weaknesses. What have you been asked to improve? What other roles look interesting to you? Why?
- Social Media/Job Sites. Use LinkedIn and Indeed to further research roles, and find the ones that excite you the most. Look at the qualifications needed, and see how coursework can fulfill those qualifications.
For more specific guidance on selecting a concentration, contact an admissions advisor directly at 877-497-5851. They’re experts in the nuances of the concentrations and would love to answer your questions
Get Started Today
You don’t need to choose your concentration now to choose the degree. Get your questions answered by calling 877-497-5851 or request more information.