COM 64200 Persuasive Communication

(3 credit hours)

Format: Online
Duration: 8 weeks
Credits: 3 credits

This course focuses on the creation of persuasive messages in a variety of contexts from interpersonal to mass media. Specifically, students will review several of the prominent persuasion theories and models and examine the message, audience, and situational characteristics that influence the success of persuasive efforts. Understanding these theories and factors can assist students in the development of persuasive messages and persuasive strategies.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

** Official course number will be assigned upon approval from the Graduate School.

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