Duration: 8 weeks
Credits: 3 credits
This course provides an overview of the strategic planning process for advertising including identifying the target audience, determining a positioning strategy and developing a communication media strategy. The course will provide information on theory and best practices that inform the planning and implementation process for successful advertising campaigns.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
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To learn more about the online Masters of Communication curriculum from Purdue University, including Seminar in Advertising, call (877) 497-5851 to speak with an admissions representative or request more information.