Duration: 8 weeks
Credits: 3 credits
A corporation in crisis is at a crossroads. Can the crisis be resolved? How will it be resolved? Will it escalate? Could it have been prevented? In COM 60311 Seminar in Crisis Communication, you’ll learn different crisis communication theories and response strategies, as well as issues management, identifying potential issues and managing them in ways that prevent the issue from becoming a full-blown crisis.
In COM 60311, you'll discover the unpredictability of public response, the importance of flexibility in crisis communication, and the role of various social media sources that can help expedite a message when timing is critical.
You'll explore case studies of real situations and discuss outcomes with fellow classmates. You'll gain meaningful interaction and valuable insights as you delve deeper into the many aspects of crisis communication.
A mock crisis drill will give you the opportunity to apply learned strategies and assess the outcome of your efforts, challenging your ability to perform under the same pressures that professional crisis communicators may experience.
What You’ll Learn in COM 60311
Crisis communication is a unique and intriguing area of communication management and study. Whereas some crisis communication can be managed and planned, most of it is based on contingencies, flexibility, and variable response.
The study and development of crisis management skill requires the understanding of communication processing. This course is designed to help you develop the acumen to think through and manage the organizational response to the innumerable crises that can challenge an organization.
Throughout this course, weekly topics may include but are not limited to:
- Defining a Crisis, Defining Crisis Communication
- Crisis Communication Theories
- Crisis Prevention and Preparation
- Crisis Recognition, Response, and Management
- Crisis Management Plans
- Social Media, Online Crisis Communication
- The Role of Culture in Crisis Communication
Course Learning Outcomes
Upon completion of COM 60311 Seminar in Crisis Communication you will be able to:
- Know the conditions that constitute a crisis for an organization.
- Understand and utilize concepts, variables, and research findings relevant to crisis planning and response.
- Develop a crisis communication plan, and implement that plan.
- Develop media relations skills in managing a crisis response.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Seminar in Crisis Communication, call (877) 497-5851 to speak with an admissions representative or request more information.