Duration: 8 weeks
Credits: 3 credits
As access to public information resources and social media technologies grow, financial corporations are turning to strategic communications to keep key players of an organization or market segment informed. Enter investor relations, also known as financial public relations. In COM 60611 Seminar in Financial and Investor Relations, you’ll learn strategies and theories to keep investors, shareholders and financial stakeholders informed through marketing, shareholder meetings, press conferences, annual reports, and other creative outlets.
In this course, you’ll discover that financial knowledge maximizes market value and ensures compliance with legal financial disclosure requirements. Thus, the role of financial relations advisor has become an invaluable addition to any strategic communications team.
In COM 60611, you’ll learn how to create “the company story” and develop media contacts to keep that story alive through event management, publications, websites, and social media. You’ll explore the legal aspects of disclosure and learn how the Investor Relations Officer (IRO) interacts and manages different stakeholder groups.
Weekly discussions will allow you to interact with fellow classmates and enhance your learning experience. For your final project, you’ll get a hands-on opportunity to do research and write a strategic plan to be presented to your (hypothetical) superiors. This capstone project will illustrate the importance of doing research as a Public Relations practitioner and give you experience in writing internal strategic plans to present to your superiors at work.
What You’ll Learn in COM 60611
This course will provide a theoretical and practical overview of financial and investor relations. You’ll learn how to identify the potential investors in public companies and how to reach them. An emphasis will be placed on communicating effectively with investors to facilitate accurate corporate valuation.
Throughout this course, weekly topics may include but are not limited to:
- Role of the Investor Relations Officer
- Corporate Communication: Developing the Corporate Narrative
- Communicating with the Investment Community and Relevant Stakeholders
- Assessing Investor Relations Effectiveness and Connecting to Practice
Course Learning Outcomes
Upon completion of COM 60611 Seminar in Financial and Investor Relations, you will be able to:
- Identify the functions of investor relations.
- Explain major theoretical concepts and communication approaches to financial and investor relations.
- Analyze and critique a corporation's investor relations strategy.
- Develop an investor and financial relations strategy.
- Evaluate key metrics for determining the effectiveness of an investor relations strategy.
- Assess various relationship management strategies with various publics/stakeholders associated with investor relations communication.
*Disclaimer: Course content and outcomes may vary and are subject to change without notice.
Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Seminar in Financial and Investor Relations, call (877) 497-5851 to speak with an admissions representative or request more information.