COM 61011 Strategic Communications and Ethics

(3 credit hours)

Format: Online
Duration: 8 weeks
Credits: 3 credits

Ethics is at the heart of every business. How you speak, what you say, and when you say it is influenced by ethics. In COM 61011, you’ll explore ethical theories and strategies as they relate to the corporate sector, both nationally and internationally, and how ethical issues relating to privacy and security influence social media.

This course offers general philosophical ethical principles and communication specific ethical perspectives. You’ll explore how to apply philosophical principles to public relations ethics and learn the importance of ethical behavior when dealing with activists. You’ll also cover the ethical considerations in risk communication when informing the public about potential risks.

Weekly discussions of challenging situations that pose ethical consideration will give you and fellow classmates a chance to interact and put your learning into practice. As you examine a variety of ethical perspectives, you’ll gain a deeper understanding of what it means to “do the right thing.”

What You’ll Learn in COM 61011
This course explores various approaches to ethical decision-making and applies them to diverse aspects of strategic communication in professional settings. You will be exposed to a variety of ethical perspectives in theoretical contexts, and will learn to apply these theoretical concepts to professional situations.

Course Topics
Throughout this course, weekly topics may include but are not limited to:

  • Introduction to Strategic Communication and Ethics
  • Legal Standards and Considerations in Strategic Communication
  • Activism and Ethics
  • Ethical Online Communication
  • Ethics in Strategic Risk and Crisis Communication
  • Ethical Considerations for Non-Profits
  • International Communication Ethics

Course Learning Outcomes
Upon completion of COM 61011 Strategic Communications and Ethics you will be able to:

  • Identify the ethical issues within a research and strategic communication context.
  • Understand different ethical perspectives.
  • Evaluate case studies, ethical dilemmas and strategic communication situations
  • from an ethical decision making perspective.
  • Strengthen writing and presentation skills relevant to strategic communication through course assignments.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Strategic Communications and Ethics, call (877) 497-5851 to speak with an admissions representative or request more information.