COM 62111 Strategic Communication and Social Media

(3 credit hours)

Format: Online
Duration: 8 weeks
Credits: 3 credits

Social media has become an integral part of our personal communication and now it’s turned professional. In COM 62111 you’ll learn how to incorporate a variety of social media platforms into corporate communications messaging, exploring the latest strategies and applying them to a variety of networking situations.

This course introduces you to the various types of social media, and the varied functionalities they serve for organizations. You’ll explore theories of communication behavior, and will learn how they relate to social media.

You’ll discover how social media is changing the way organizations market their products, services, or causes to consumers. You’ll learn how strategic communications professionals measure the effectiveness of social media activities, and how best to collect, analyze and present data. Legal and regulatory provisions related to social media will also be covered.

Lively discussions with classmates and your professor will give you the chance to put your learning into practice as you interact and share ideas. Social media is becoming a strong component to strategic communication and through this course, you’ll be ready to spread the word through tweet, post, blog, and link.

What You’ll Learn in COM 62111

This course will provide an overview of social media and its relationship to strategic communication. You will learn about the available forms of social media (e.g., Blogs, Social Networks, and Wikis), their uses, strengths and weaknesses for building and managing relationships with stakeholders. You’ll also explore how to use social media metrics to evaluate social media strategies for corporate, non-profit, and governmental images and brands.

Course Topics
Throughout this course, weekly topics may include but are not limited to:

  • Introduction to Social Media
  • Theories of Social Media and Online Interaction
  • Social Media and Public Relations
  • Social Media, Advertising and Marketing
  • Social Media Analytics I
  • Social Media Analytics II
  • Big Data, Privacy, and Law

Course Learning Outcomes
Upon completion of COM 62111 Strategic Communication and Social Media you will be able to:

  • Identify various types of social media, and their usage in various contexts.
  • Integrate social media into broader strategic communication plans.
  • Analyze, describe and effectively build campaign goals and objectives for a social media campaign.
  • Identify and debate the critical changes and emergent issues in social media.
  • Evaluate and analyze the effectiveness (or not) of a social media campaign using social analytics tools.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Strategic Communication and Social Media, call (877) 497-5851 to speak with an admissions representative or request more information.