COM 62511 Survey Design, Analysis and Reporting for Strategic Communication

(3 credit hours)

Format: Online
Duration: 8 weeks
Credits: 3 credits

Questionnaires are the vehicles that drive research. A carefully crafted questionnaire can access the valuable information that makes strategic communications successful. In COM 62511, you’ll learn how to create an effective questionnaire and explore the interviewing techniques to obtain the data, as well as the statistical tools to analyze it.

In COM 62511, you’ll explore what questions belong in a questionnaire and why. You’ll learn to identify different interview techniques and know how to use the data you gather to create more effective strategic communications. You’ll gain knowledge in pilot testing, delivery techniques, and the use of charts and graphs to describe and visualize your data. As you explore sampling techniques, you’ll discover the benefits of old and new methodologies.

Throughout the course, you and fellow classmates will engage in lively discussions that encourage the sharing of different perspectives and ideas. A final team project offers even more interaction, as well as a chance to put your learning into practice. As you work through the project, you gain valuable experience working together to design a survey and follow it to completion.

What You’ll Learn in COM 62511
This course teaches you how to create questionnaires, how to deliver them and how to analyze their results. You’ll be equipped with the tools to complete each of these steps. Creating questionnaires will entail organization of the survey tool and how different question types will lead to different types of answers.

You will be taught different ways to implement the questionnaire, whether through face-to-face delivery or online questionnaires. Lastly, you’ll learn the statistics needed to analyze the results of the questionnaire and how to apply the survey process to academic and practical settings.

Course Topics
Throughout this course, weekly topics may include but are not limited to:

  • Introduction and Survey Question Types
  • Designing the Survey
  • Survey Questionnaire Delivery
  • Describing and Visualizing Data Results
  • Understanding Different Relationships
  • Advanced Analysis Tools
  • Advanced and Emerging Techniques for Collecting Data

Course Learning Outcomes
Upon completion of COM 62511 Survey Design, Analysis and Reporting for Strategic Communications you will be able to:

  • Complete the survey process from design to analysis.
  • Evaluate articles and reports to make sure correct methodology is used.
  • Analyze questionnaire results using a plethora of statistical tools.
  • Strengthen writing and presentation skills relevant to strategic communication through course assignments.

*Disclaimer: Course content and outcomes may vary and are subject to change without notice.

Request More Information
To learn more about the online Masters of Communication curriculum from Purdue University, including Survey Design, Analysis and Reporting for Strategic Communication, call (877) 497-5851 to speak with an admissions representative or request more information.