David Shaffer

David Shaffer

Online Faculty

David Shaffer has nearly 30 years of professional communications experience as a journalist and public relations professional. He received a Bachelor of Science in Journalism from the Medill School of Journalism at Northwestern University, and he spent 15 years as a business reporter and editor at the “Dubuque Telegraph-Herald,” the “San Antonio Light” and the “Indianapolis Star.” As a reporter, Shaffer uncovered and wrote about dozens of major stories that constituted crises for companies, government agencies and executives in banking, economics, pharmaceuticals, international business and personal finance.

While working at the Indianapolis Star, Shaffer earned a Master of Business Administration from the Kelley School of Business at Indiana University. In 1998, he left journalism to take a marketing role at Covance, a contract research organization serving the pharmaceutical industry, and in 2000, he joined Hetrick Communications, an Indianapolis-based public relations agency, as a member of the leadership team.

In 2001, Shaffer joined Eli Lilly and Company in 2001 as a communications associate, and eventually became director of neuroscience communications, managing many high-profile issues and crises. In 2010, he joined Ethicon Endo-Surgery, a Johnson & Johnson company, as director of worldwide communications, responsible for external and internal communications for the operating company and for its bariatric surgery and personalized sedation lines of business.

In 2012, Shaffer left EES to found Belief Bridge Communications, a strategic communications consulting firm specializing in issues/crisis management, strategic communications planning, media relations and social media planning and implementation.