Trui Moerkerke, MA in Communication Sciences from KULeuven (Belgium), is a communications professional. She has more than 20 years of experience in media and communication. She has worked first as a journalist, and later editor in chief of Knack Weekend, the leading lifestyle weekly magazine in Flanders (Belgium). In 2012 she started working as the Communications Manager of Flanders District of Creativity, a governmental organization for the promotion of innovation in Flemish industries and businesses. She has been a guest lecturer at various colleges in Belgium and spent the Spring 2015 semester teaching PR Techniques as a visiting instructor at the Brian Lamb School of Communication at Purdue University. She now works as a freelance Communications Expert and docent in the BA Media and Entertainment Business at Thomas More College (Belgium).