Considering Personal Brand While Earning Your Masters Degree


Amanda Tran, Student & Alumni

Will there ever be a better or more convenient time to build and boost your personal brand than now? Likely not. Seeing that most of us are working professionals and may also be completing a masters program full time. The beauty of Purdue University’s Master of Science in Communication through the Brian Lamb School of Communications is that we can be wherever we want and do whatever we want while still completing a master’s degree. So why not take advantage of the convenient online campus and cultivate your personal brand all at once?

While you are deep in your studies in this online program, you are continuously building your personal brand, whether you are aware of it or not! Through assignments, projects, and weekly discussions, not only are you learning and mastering professional skills that are commonplace to the field, but you will begin to also notice that you are honing your personal style through writing, the design of visual media, and various other forms of content creation; all things that contribute to your personal brand and style.

After each course in this program, you walk away with relevant work samples that range from news releases, funding campaigns, social media strategy plans, and creating websites that not only show your growth professionally and personally, but also through portfolio pieces. Whether you plan to market yourself as a communications professional to a nonprofit organization, tech startup, bigtime corporate company, or even your own personal business, I am confident that this Master of Science in Communication will have equipped you with all of the necessary skills, resources, and experience to portray your personal brand in the most relevant and authentic light possible.

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Amanda Tran is a student in Purdue’s online Master of Science in Communication degree program. The program can be completed in just 20 months and covers numerous topics critical for advancement in the communication industry, including crisis communication, social media engagement, focus group planning and implementation, survey design and survey analysis, public relations theory, professional writing, and communication ethics.

*The views and opinions expressed are of the author and do not represent the Brian Lamb School of Communication.