Obtaining a master of science in strategic communication at Purdue University promises a number of proficiencies upon completion:
- Evaluation of communication to a global audience
- Methodological foundation of strategic communication
- Application of ethical principles and decision making
- Audience considerations, credibility and ethics
- Writing as it relates to media, public relations and advertising
- Analysis of social media engagement
All were areas I wanted to grow in to enhance my career at Anderson University. All were areas I found my career straddling day to day. All were areas I felt challenged by my classmates, professors, and assignments along my academic journey. And all were areas I was prepared to take to the communication field at graduation.
In my situation, the return on investment not only honed my communication skills but leveraged my knowledge to acquire new possibilities.
While in the midst of my studies, our university inaugurated a new president, formed a new communication and marketing division, and flipped my career inside out. I worked for over ten years specifically in the world of online communications: website management, website news stories, and website editing plus social media coordination.
In my final semester of studies, my hard work with the added education at Purdue University furthered my career. I became bolder in my management, well-rounded academically, and strategic in my thinking.
I was named to a brand new position for Anderson University to develop and lead: director of content strategy and public relations.
Editorial calendars, brainstorming sessions, analysis, target audiences, decision making, strategic communication, and social media engagement became daily considerations.
The return on investment for a master’s degree at Purdue University is invaluable. Working in higher education amplifies my commitment to my own education. I see the challenges and competition during the recruitment cycle to win students to attend our private liberal arts Christian institution. And without the new skillsets my professors and classmates challenged me with in each course with each assignment, my new career would not have been reachable.
Stefanie Leiter is an alumni of Purdue’s online Master of Science in Communication degree program. The program can be completed in just 20 months and covers numerous topics critical for advancement in the communication industry, including crisis communication, social media engagement, focus group planning and implementation, survey design and survey analysis, public relations theory, professional writing, and communication ethics.
*The views and opinions expressed are of the author and do not represent the Brian Lamb School of Communication.