Why an online Master’s in Communication? Why now? Is it worth it? The answer is - to stay relevant. In a time where the real world and the world wide web seem to merge more and more, it is crucial to know how to efficiently and effectively communicate and stay connected to your audiences, regardless of the medium, and especially for those that are in, or are looking to join, the field of strategic communications and public relations.
While memes, viral videos, satirical articles, and hashtags come and go, your objective as a communicator will stay the same: to portray a message to your target audience. So why get a masters degree if the field is constantly and rapidly changing?
Completing a Master of Science in Communication through Purdue online will not only teach you how to prioritize your responsibilities, meticulously manage your time, and hone your writing skills and presentations skills, but it will also acclimate you to communicating and working with peers and mentors online, as you will likely be doing in any communications and public relations career.
The longer you wait to take the graduate school plunge, the more difficult it will be to catch up to the updated curriculum, and communication techniques and strategies. Earning your master’s degree now will prepare you for the communications field now, as well as equip you with the skills and confidence to tackle the ever-changing demands of the field.
And regardless, if you are explicitly working in a communication or public relations position, the experience and perspectives you have acquired through this degree program and working with the diverse student and faculty populations will only benefit you in being a more holistic and well-rounded asset to your organization.
Amanda Tran is a student in Purdue’s online Master of Science in Communication degree program. The program can be completed in just 20 months and covers numerous topics critical for advancement in the communication industry, including crisis communication, social media engagement, focus group planning and implementation, survey design and survey analysis, public relations theory, professional writing, and communication ethics.
*The views and opinions expressed are of the author and do not represent the Brian Lamb School of Communication.